EE Business

Role
Creative Lead

Responsibilities
Manage, and direct an internal team of designers. Overseeing the creative from the team, guiding and directing the team to ensure that our studio deliver high-quality creative.

Projects included
- Multiple Apple iPhone Launches
- Multiple Samsung Launches
- Black Friday
- Day-to-day social campaigns

Apple Launch 2023
iPhone 15

The launch of an iPhone in EE Consumer, is always a landmark moment in the year. The creative for business must always follow the consumer look and feel, but there still has to be a distinctive difference. We took the campaign, and forged a business direction. This meant utilising more direct language. Using more mature characters for the silhouettes, and lifting out a more inspirational rocket ‘moment’ to associate with inspiration and ambition.

View the campaign advert, delivered by external agency, here.

Apple Launch 2024
iPhone 16

The iPhone 16, a much more refined product then the 15. This device launch had a presence and an atmosphere that was much more technical, more elegant and less humanistic.

That being so, the concept had to align with the same ethos as the consumer brand messaging, but of course, business can be more direct, and to the point, without drive ot focus on the same level of emotion. This device is the best device on the market, and EE are the best network to buy it on, for your business.

Something we worked towards in the social aspect of this campaign, was to create variety. We wanted to push the layouts and messages of all social creatives, to avoid creative fatigue, but also push the volume of creatives, and device models.

We also worked with EE Consumer and Kevin Bacon, to launch our EE Business iPhone 16 Radio adverts.

Samsung Launches

Samsung launches throughout the year always give us great scope to vary messaging further, and trial more creative layouts. We make sure to push the creative variation on every Samsung launch, and deliver a wide array of creatives and formats.

Black Friday Campaigns

Working closely with the team, we leant into the EE Smart Dots, seasonal tone, and direct business language to redirect the audiences understanding of Black Friday. It’s not just for consumers/people, it’s for businesses to.

With Black Friday being a very loud, brash and bold sales period, we wanted to find a way to cut through the noise.

This meant using as much clear space as we could, and giving the devices and messaging space to breath.

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