BT Business

Role
Creative Lead

Responsibilities
Manage, and creative direct an internal team of designers. Overseeing all creative from the team, guiding and directing to ensure that the studio delivers high-quality creative.

Projects included
- Six Nations Sponsorship x Scottish Rugby
- Tap-to-Pay App Launch
- Social Campaigns (Monthly)
- IP Migration Campaign
- Below the Line support on all creatives
- BT Security Campaign

Six Nations Sponsorship x Scottish Rugby

Working with the internal Sponsorships team, I conceptualised and crafted a campaign that displayed the parallels in spirit and character, of the Scottish people & rugby team. The rugby players are of course the centre of the creative, but it was important to show the Scottish people in every day jobs, working and grafting. With pride, determination and grit. No different from what the viewers would witness on the pitch.

This campaign went live across Scotland, and Edinburgh, from Trams, to TV.

Cyber Security Campaign 2023

With more and more businesses living solely online in a post-COVID world, cyber security started to become more recognised threat on a broader business scale. We were asked to create a campaign that landed with smaller businesses, and individuals.

We created some simple, but very relatable profiles that people can resonate with. Using familiar stories, that connected quickly. Then we showed how quickly, these stable lives can be affected.

We took over multiple digital spaces on the London Underground, and throughout the city.

Cyber Security Campaign 2024

Here we worked in a supportive nature. Adam&EveDDB produced a powerful Security campaign, with TV ads, and it was up to use to bring it to life across the other channels. This included Demand Generation campaigns on Social Media, Media site takeovers, Multiple digital adverts, and OOH takeovers utilising Digital Vans, and screens.

It was important to use the nature of the advert, but compliment the channel and media of delivery with the tone, and approach - not so much the exact same creative. Forging a cohesive, and consistent language through all deliverables.

You can see the ATL campaign here 01, 02, 03, 04

Delivery

The delivery needed to be flexible, simple, effective and professional. We utilised light airy graphics, to maintain a professional feel, and large bold typography and negative space to emphasise the message.

The nations networks are being migrated from old copper lines, to new fibre optic cables. And unfortunately, this isn’t something that can be done without the businesses and premises notifying us, and a thorough exploration of their needs and requirements.

This, naturally, means time. And small businesses don’t have the time to spend on what seems like a distraction, so it is well and truly at the bottom of their to-do list.

Our brief was to create a social campaign that prompted these small business (1-50) to get moving, to act and get this ticked off their to-do list. So we conceptualised and delivered a very simple creative, in a conversational informal tone, the goal ‘to simplify the ask, and spark action’.

IP Migration Campaign
SMB Specific

Through simple messaging, fast pace, and direct language, we pulled together 4 simple typographic routes, that we then delivered across multiple channels.

This included radio, and audio channels.

The BT Tap to Pay app, aimed at small businesses and independant traders.
Very much a collaborative piece, I worked alongside a team to creative direct a campaign, with limited budget and time, that would capture the nature of the audience, and ease of the app.

Tap to Pay on Android
App Launch

Forming both motion, and static assets, we used 3 individual, business cases.

A food van, a mobile nail technician and a painter and decorator. These individual businesses really focused heavily on business on the go. Utilising 3 different android based devices.

Businesses are busy, active, and all consuming. The payment moment needs to be seamless, friction-less, quick and easy. Our social video focused on how the moment of transaction should be the easiest part of their working day.

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EE Business