I'm Matt Dewdney, a brand designer and creative director based in Brighton and London.

My career started in print production—working on everything from large format to commercial and digital print. That foundation taught me the importance of precision and the full lifecycle of creative work, from concept through to final delivery.

Over 15 years, I've worked across agencies, corporate environments, and directly with business owners. I've taken on roles spanning visual identity, brand strategy, graphic design, motion design, account management, and creative and art direction. This breadth gives me a comprehensive view of what makes brands succeed.

I currently lead a design team at BT, focusing on repositioning the brand for B2B audiences. This includes art and creative direction on campaigns from concept to delivery, as well as overseeing marketing campaigns across email, social, and other channels.

My approach is rooted in understanding the business first—its goals, audience, and market position—then building visual systems that communicate clearly and consistently.