As part of a small team at Fable&Co., I wore multiple hats: creative project manager, lead designer, and art director. I led brand identity projects from strategy through execution, developed messaging and copy, and introduced retainer contracts that provided more predictable revenue for the studio.


Key projects & partners included…

Pallas

- Designer
- Animator
- CPM
- Retainer Manager

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Pelion Green Future

- Visual Identity
- Website
- Brand Messaging
- Retainer Manager

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Aleto

- Visual Identity
- Animator

View project

Travellers Haven

- Logo Design
- Animator

View project

Tion Renewables

- Visual Identity
- Website
- Brand Messaging
- Retainer Manager

See the project below

Boutique Modern

- Designer
- Animator
- CPM
- Retainer Manager

View project

Seabed 2030

- Lead designer
- Animator

View project

Tion Renewables AG

When Munich-based Pacifico Renewables decided to rebrand as Tion Renewables AG, they needed more than a new logo—they needed a complete repositioning.

Working with the Creative Director, I led the project from naming through launch, delivering brand strategy, visual identity, logo design, animated assets, video content, and website design. I also art directed all photography to ensure consistency across every touchpoint.

The logo originated as a simplistic typeface, and tailored to encapsulate forward motion, instigated by modern technology & thinking.

Formulating a brand asset, we utilised the base structure of an ion, creating a 2D graphic that depicted the clean, clinical & methodical approach Tion take when choosing investments. The individual line then springs from this, visualising the motion Tion inject into their decisions.

Working with the team to formulate a strong script, we created a brand to launch Tion to existing & potential investors.