I started in print, where attention to detail isn't optional, it's everything. That foundation shaped how I approach every project today: with precision, strategic thinking, and a focus on what actually works.

Over 15 years, I've built brands from the ground up and refined established ones. I've worked in agencies, led creative in-house, and collaborated directly with founders and business owners. This range gives me a unique perspective: I understand the creative process and the business realities that shape it.

Now, I specialise in visual identity and brand identity for ambitious businesses, who are ready to invest in work that's both beautiful and built to last.