Atom Presents
Working closely with a community of Freelancers at Deadgood studio, I led on creating a brand new identity for the now award-winning live music, comedy & club event promoters from Worthing & south coast UK.
The brand needed a simple but flexible system. With potential for the sub-categories to scale. To do this, a clear but simple dynamic logo system was created.
Atom provided reputable, well known acts - but also really wanted to focus on giving back to the community of Worthing.
To do this, we leant into local landmarks, and shot a variety of drone footage that set the backdrop for much of the brands content.
Arguably the biggest part of the atmosphere that Atom builds, is audio - the laughs of a gig, thud of a beat, rasp of a voice.
We wanted to ensure that when Atom were going live with marketing content they had something that they could own and become synonymous with the brand. With that in mind we built a 3 piece audio piece from scratch that covered the breadth of their events, but could also be cut into shorts and used in isolation.
With the live events being the core aspect of the brand, we needed to explore the concept of 3D structures.
This was then built and placed within venues, specifically for club nights, and paired with projection mapping, to make it specific to each event. This meant that Atom could takeover/consume spaces, and they weren’t just using an enclosed area, but creating and providing a comlete environment.
Working with the great guys at Atom, we built a brand new identity for this incredible project that was funded during the first lockdown. The ambitions for Atom have always been to provide a new, young and inclusive community that empowers up and coming bands, comedians and live acts with security and support, to grow and evolve - becoming successful and reputable in their own right.
Project Overview
Logo Design
Brand Identity
Marketing Materials
Brand Guidelines
Social Templates