Answer The Public
Answer the public works with businesses to provide search insight information dependant on their key words and phrases.
They were seeking a new visual identity - one that truly represented the people that built it - complimenting the voice of their brand.
Representing the platform’s core function, the identity was designed using organic shapes alongside gentle movement to visually reflect the process.
ATP is focused on organic search. The look and feel needed to feel as technical as the product & service, but that ultimately - it’s focused on an organic journey dictated by the users.
With the search service orientating around refining results and focusing on one powerful key word or phrase, pairing the organic structure with a rosette wordmarque created a bullseye on the concept of the search. Visually expressing this concept around targeting key results.
The look and feel for the website captured a sense of humour through a bold, playful typeface.
Working closely with the team at answer the public, I crafted an organic but tech-focused brand identity, coupled with a logotype that was full of character and completely unique, just like the team at ATP.
Project Overview
Logo Design
Marketing Collateral Design
Visual Identity
Brand Guidelines